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Nice Thing Going is the solution to modern brand marketing challenges.

You've come to the right place if

One

You’re about to launch something completely new and aren’t sure where to start

Two

You want to deepen the impact of an existing brand or product

Three

You’re looking for executional support in bringing a creative idea to life

Convictions that matter to us (and hopefully you, too)

Best-In-Class Marketing is Collaborative...

In other words, done with your customers — not at them.The conversations customers have with your brand are important, but the conversations they have with each other about your brand can have an even bigger impact.  

Maintaining Attention is Just As Important As Capturing It...

That’s why five people raving about your product is often worth more than 100 people swiping up on your instagram ad.

Great Customer Service is Great Marketing...

If your brand is the emotional connection people have with your business, then your marketing strategy should pay attention to what reinforces that connection. 

World-Building Is Intrinsic to Truly Holistic Brand Storytelling...

And it goes beyond just copy and images. Everything from relatable (or aspirational) characters to a tangible culture and way of speaking adds to the 360-degree experience you’re creating. 

Successes and Failures Can Be Equally Enlightening...

As long as neither stops you from trying new things. Brands, like humans, are meant to evolve.

Packages Packages Packages Packages Packages

Our packages fall into 3 distinct buckets based on where you’re at

1

The Launch Package

To generate maximum buzz around a new launch or release.

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Here at Nice Thing Going, we get really excited about first impressions. If you’re an entrepreneur in the process of launching your start-up or a marketing leader at a company gearing up for a new release, we’re guessing you do too. As exciting as they are, though, first impressions can also be kind of overwhelming. The stakes are high! There’s a lot to figure out, and a bunch of questions that need to be answered upfront in order to confidently move forward. That’s where our Launch Package comes in – a tried-and-true, customizable blueprint to achieving your launch marketing goals. From Audience Persona Development and Journey Mapping to Concept Development and Execution Strategy, this package is designed not only to make your launch as successful as possible, but also to establish a buildable foundation for future growth – and we’ll be there to guide you through all of it.

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2

The Supercharge Package

To deepen the impact around an existing initiative.

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Our Supercharge Package is like a sprinkle of cayenne. A shot of espresso. A megaphone on a rooftop. It’s designed to amplify whatever you have going on, to make it resonate more widely, loudly, and successfully with the right audience – in a way that’s actually easy to sustain. Depending on your needs, this package runs the gamut from Brand Marketing Audits to new Content Franchise Development to Collaboration Proposals, with the intention of identifying key learnings from past performance and using them to inform where you go next. Throughout this process, our mission will be to cut through the noise, experimenting with new mediums and bold, culturally relevant ideas to help you shake things up the smart way.

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3

The Make-It-Happen Package

To help bring a big creative idea to life.

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If you’ve been sitting on a big idea (i.e. for a marketing campaign, an event activation, a press trip, a microsite… sky’s the limit!) but don’t have the time or internal resources to bring it to life as successfully as possible – hi, it’s nice to meet you. We get it, and we’d love to help. With our Make-It-Happen offering, we’ll essentially function as your ad hoc production team, leveraging our operational savvy and extensive talent network to turn your vision into a tangible reality. Depending on your needs, we can assist with anything from perfecting the concept and assembling the right team to overseeing every aspect of the initiative soup-to-nuts.

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We’ve worked with many brandS...

  • Gucci

  • Dior

  • Harry's

  • Bumble

  • Supergoop

  • Hunter

  • Net-A-Porter

  • Squigs

…and have a keen awareness of emerging trends and creative talent that we can tap depending on your needs.

Team

Harling Ross Anton

Harling Ross Anton A content strategist and perennial wordsmith, helping brands tell stories about who they are and why they matter.

Jasmin Aujla

Jasmin Aujla A brand partnerships and sales expert with extensive experience building revenue-driving strategies, managing projects end-to-end, and delivering excellent client service.

Matt Little

Matt Little An expert in operations and business development, bringing a pragmatic, big-picture perspective to nuanced marketing challenges.
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So, what do you have going on?

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