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Nice Thing Going is the solution to modern brand marketing challenges.

You've come to the right place if


You're looking to generate more excitement about what you're doing and why it matters.


You want to give your followers an even better reason to stop scrolling.


You’re looking for executional support in bringing a creative idea to life.


Our capabilities fall into 3 distinct buckets to meet your evolving marketing needs


Brand Marketing

To generate excitement around what you’re doing and why it matters.

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Here at Nice Thing Going, we get really excited about first impressions. Whether you’re a marketing leader at a company gearing up for a new release or an entrepreneur in the process of launching your start-up, we’re guessing you do too. As exciting as it is, though, marketing something new can also be kind of overwhelming. The stakes are high! There’s a lot to figure out, and a bunch of questions that need to be answered upfront in order to confidently move forward. Our strategies are designed not only to make your marketing initiatives as successful as possible, but also to establish a buildable foundation for future growth – and we’ll be there to guide you through all of it.

  • Positioning and Messaging
  • Brand Deck Development 
  • Campaign Creative
  • Strategic Partnerships
  • Press Outreach + Storytelling
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Social Media 

To give your followers an even better reason to stop scrolling. 

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A great organic social media strategy is like a cupboard full of spices. A robust shot of espresso. A megaphone on a rooftop. It effectively and creatively amplifies whatever you have going on, to make it resonate more widely, loudly, and successfully with the right audience – in a way that’s both entertaining and easy to sustain. We get that it’s easier said than done, which is why our Social Media capabilities combine long-term vision planning with practical day-to-day nimbleness. We’ll help you cut through the noise by experimenting with new storytelling formats and bold, culturally relevant ideas, creating daily opportunities to forge a more meaningful, engaging relationship with your followers.

  • Content Strategy
  • Editorial Planning
  • Community Engagement Initiatives
  • Influencer Seeding
  • Ambassador Programs
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End-to-End Production

To help bring a big creative idea to life.

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If you’ve been sitting on a big idea (i.e. for a marketing campaign, an event activation, a press trip, a microsite… sky’s the limit!) but don’t have the time or internal resources to bring it to life as successfully as possible – hi, it’s nice to meet you. We get it, and we’d love to help. With our extensive End-to-End Production capabilities, we can essentially function as your ad hoc production team, leveraging our operational savvy and diverse talent network to turn your vision into a tangible reality. Depending on your needs, we can assist with anything from perfecting the concept and assembling the right team to overseeing every aspect of the initiative soup-to-nuts.

  • Photography + Video
  • Talent Casting
  • Events
  • OOH + Print
  • Podcasts
  • Anything you can think of, really
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We’ve worked with many brandS...

  • Gucci

  • Dior

  • Harry's

  • Bumble

  • Supergoop

  • Hunter

  • Net-A-Porter

  • Squigs

…and have a keen awareness of emerging trends and creative talent that we can tap depending on your needs.


Harling Ross Anton Headshot

Harling Ross Anton is a writer and content strategist with bylines at New York Magazine, Harper’s Bazaar, and the UK Times. Through growing her own following to over 80,000 on Instagram and managing brand accounts with communities of over 2 million, she has considerable experience navigating the changing landscape of digital content and helping clients do the same. Leveraging her experience working as an editor in fashion media, she supports brands in telling stories about who they are and why they matter in ways that truly resonate with today’s consumer.

Jasmin Aujla Headshot

Jasmin Aujla is a brand partnerships and sales expert with extensive experience building revenue-driving strategies, managing marketing projects end-to-end, and delivering best-in-class client service. During her tenures as Global Sales Director of renowned media company Man Repeller, talent agency conglomerate Elite World Group, and beyond, Jasmin has brokered and executed campaigns for some of the biggest brands across fashion, beauty, and lifestyle.  

Matt Little Headshot

Matt Little is an operationally inclined Libra who brings a pragmatic lens to creative challenges. His decade of experience in operations and business development spans both the media and advertising industries, including stints at BuzzFeed and Atlas Obscura. From overseeing production of a multi-million dollar live event series in the middle of the pandemic to launching an innovative private label accessories line from soup to nuts, Matt is a master of making things happen – and making it fun. 

Convictions that matter to us (and hopefully you, too)

Best-In-Class Marketing is Collaborative...

In other words, done with your customers — not at them.The conversations customers have with your brand are important, but the conversations they have with each other about your brand can have an even bigger impact.  

Maintaining Attention is Just As Important As Capturing It...

That’s why five people raving about your product is often worth more than 100 people swiping up on your instagram ad.

Great Customer Service is Great Marketing...

If your brand is the emotional connection people have with your business, then your marketing strategy should pay attention to what reinforces that connection. 

World-Building Is Intrinsic to Truly Holistic Brand Storytelling...

And it goes beyond just copy and images. Everything from relatable (or aspirational) characters to a tangible culture and way of speaking adds to the 360-degree experience you’re creating. 

Successes and Failures Can Be Equally Enlightening...

As long as neither stops you from trying new things. Brands, like humans, are meant to evolve.

So, what do you have going on?

Let's make nice